Bias In Advertising
Only a fool learns from his own mistakes. The wise man learns from the mistakes of others. Otto von Bismarck
Only a fool learns from his own mistakes. The wise man learns from the mistakes of others. Otto von Bismarck
“You don’t pay the plumber for banging on the pipe. You pay him for knowing where to bang.” It’s a
Sometimes you just have to break up. You’ve had a good run. Had some laughs. Enjoyed some good times. But
Stop me if you’ve heard this before: TV is changing. Of course it is. As they say, “The only constant
Meeting a potential new client for the first time is a bit like going on a first date. You put
When discussing media options with clients, we sometimes find a pre-disposed prejudice to specific mediums for what, nearly 100% of
Should you attempt to reach as many people as the budget allows, knowing those people may only be exposed to the message once, or reach a smaller number of people many times? The answer, as with most things in life, is “it depends”.
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