Bias In Advertising
Only a fool learns from his own mistakes. The wise man learns from the mistakes of others. Otto von Bismarck
Stuart Lang June 9, 2020
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Don’t wait for frozen pipe to fix your media strategy
“You don’t pay the plumber for banging on the pipe. You pay him for knowing where to bang.” It’s a
Stuart Lang October 30, 2019
It’s not me, it’s you: A guide to cord cutting, cable TV and streaming
Sometimes you just have to break up. You’ve had a good run. Had some laughs. Enjoyed some good times. But
Stuart Lang July 1, 2019
The Future Of Broadcast TV, Maybe
Stop me if you’ve heard this before: TV is changing. Of course it is. As they say, “The only constant
Stuart Lang February 18, 2019
How a Birdie Can Save You from a Bogey
Meeting a potential new client for the first time is a bit like going on a first date. You put
Stuart Lang September 14, 2018
Attribution (or why clients think certain media doesn’t work)
When discussing media options with clients, we sometimes find a pre-disposed prejudice to specific mediums for what, nearly 100% of
Stuart Lang March 26, 2018
A Lot of a Little, or a Little of a Lot?
Should you attempt to reach as many people as the budget allows, knowing those people may only be exposed to the message once, or reach a smaller number of people many times? The answer, as with most things in life, is “it depends”.
Stuart Lang August 18, 2016
